The Rise of Personal Branding

Gone are the days when a first-impression included a handshake and a face-to-face exchange. Now, first impressions happen via CVs, headshots, and your social media profiles.

Whether you consciously realise it or not, you have been curating your own personal brand for years. From the years of curating your MSN tagline, to the borders around your Facebook profile and choosing a background photo. Personal branding is quite simply the identity by which people recognise you.

I personally believe that no matter what it is we do, we should all be aware of our personal brand. What we put out there on the internet stays there forever for the whole world to see, we may as well be making it work for us and the image we want to put forward of ourselves.

Consider your personal brand to be your digital first-impression. It really is one of the first things people see about you. And it can really help you with your career, even if you don’t work in the digital / online sphere. You can use your social accounts almost like a portfolio. Whether it’s a perfectly constructed instagram page showing all of your latest designs, or a well-thought out blog on the shortcomings of your industry, or even just an excellently constructed LinkedIn profile. Your personal brand is your proof, your experience, and demonstrates your expert status in this field.

For help curating your personal brand – please contact me via email info@shaunaclaire.com.

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